Luxury spas prove to be a hit with both men and women

Gone are the days when spas were considered to be the reserve of women. This outdated stereotype has been replaced with today's spa emphasis which is placed on creating a neutral environment to be enjoyed by both men and women.

The overall perception of spas has changed considerably over the last few years. Previously considered to be a place where women would go with the aim of coming away with an improved appearance, they are no longer viewed in such a superficial light or as an indulgent experience, but as an essential part of dealing with the everyday stresses of modern living for men and women alike.

Pampering doesn't appear to suffice anymore either, since, according to the results of a survey carried out by the International Spa Association (ISPA) as cited by President Lynne Walker McNees: "People continue to expect more from their spa visits than simply being pampered. They want results. More than one in ten spa-goers treat spa-going as part of a larger health and wellness lifestyle."

The concept of men visiting a spa is not entirely new; for years, Champneys' four UK spa resorts have been host to some of the biggest names in sport, such as Frank Bruno and the late George Best. Men too want to age well and live longer and they appreciate the importance of taking care of themselves in order to perform in areas of their life where vitality is needed.

Frank Bruno, the British boxing icon and a regular visitor to Champneys, says: "Champneys is my best kept secret. As soon as you reach the driveway you know that you are entering paradise, I can spend up to six hours of a day relaxing and enjoying the first class facilities on offer; you are treated as an individual and the staff make sure that all your needs are met."

But it's not just sports stars who are in need of a little TLC, the effects of working long hours, such as poor blood circulation as a result of sitting at a computer all day, is just one of the reasons why men are frequenting spas for the tailored treatments on offer.

Julia Norton, the sales director with Champneys Marbella, comments: "Our treatments tailored to men are extremely popular in the UK and we are sure that they will be just as popular in Marbella, if not more so, given that a significant number of our clients will be golfers in this area."

Champneys' range of men's treatments include an Elemis IQ facial; described as the ultimate overhaul for skin - ideal for those who spend a lot of time in an air-conditioned office. The list of available treatments is endless, from deep tissue massages, to Hopi ear candles - designed to treat ear and sinus conditions and which can also relieve stress-related headaches.

It doesn't stop at the spa either, since Champneys also boast a range of products for home use. Any stigma attached to men indulging in what was once thought of as treatments for women, has long died out.

Although, according to the 2007 ISPA Global Consumer Report: "Women continue to rule as spa goers" it just so happens that Champneys Marbella is located in one of the countries where men account for more than 40% of spa goers.

Champneys Marbella is set to be a success in Spain where the outdoor culture and lifestyle lends itself to wellbeing and taking care of one's self.

For more information, visit www.champneysmarbella.com

Information courtesy of AB Property Marketing Ltd., and Champneys Marbella

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